Investing time, money and energy into a strategy, only to have the market not respond is like taking a punch. You might not get knocked out, but the effect of multiple blows can take a toll on your confidence and enthusiasm.
I nearly scrapped this column, because they’re not bad ideas per se. Both are still in fashion today, especially in the startup-o-sphere, and like many popular ideas there's more than a grain of truth to them. But these two ideas have run themselves ragged, and I see them doing more harm than good when I encounter them.
This week, it gives me great pleasure to direct you to two pieces I published last week in Fast Company and Elite Daily about seizing on moments of inspiration in business. I wanted to describe a few of the most formative experiences in my career that ultimately led me to start my latest venture, UserMuse.
In an age where it’s easy to gawk at the latest unicorn funding rounds, Ernie is proud to have bootstrapped a company that is closing in on fifteen years in business, all of them profitable. As he prepares to expand his company’s headquarters for the second time and bring ever more companies onto the software platform his team has built, he was kind enough to answer a few of my questions.