I nearly scrapped this column, because they’re not bad ideas per se. Both are still in fashion today, especially in the startup-o-sphere, and like many popular ideas there's more than a grain of truth to them. But these two ideas have run themselves ragged, and I see them doing more harm than good when I encounter them.
This week, it gives me great pleasure to direct you to two pieces I published last week in Fast Company and Elite Daily about seizing on moments of inspiration in business. I wanted to describe a few of the most formative experiences in my career that ultimately led me to start my latest venture, UserMuse.
It doesn’t matter how strong a company’s brand is or how smart the executives, product managers, engineers, or consultants are. Whenever an organization relies on untested assumptions about whether a customer will value a product enough to use it or buy it, they crank up the risk of a project failing.