Great products and bad products both reflect the management teams who are responsible for them.
This week, it gives me great pleasure to direct you to two pieces I published last week in Fast Company and Elite Daily about seizing on moments of inspiration in business. I wanted to describe a few of the most formative experiences in my career that ultimately led me to start my latest venture, UserMuse.
The ability to interpret what the market is telling you, spot new opportunities and then capitalize on them is what makes any business successful. Software people can and do learn much by studying the design of everyday things (to borrow the title of another wonderful book). The reverse is also true.
It doesn’t matter how strong a company’s brand is or how smart the executives, product managers, engineers, or consultants are. Whenever an organization relies on untested assumptions about whether a customer will value a product enough to use it or buy it, they crank up the risk of a project failing.