People with “non-technical” backgrounds (i.e. those who aren’t engineers, data scientists, or similar) often have difficulty directing more technical subject matter experts. Even without directly managing them, people can find themselves managing projects or making decisions that impact what more technical resources have to do. Failure to communicate and establish trust can easily lead to conflict given the gap in shared context between the business and technical side. Some conflicts are inevitable, even desirable; conflicts born from mutual distrust aren’t.