differentiation

Not a Data Scientist? You Can Still Be Data Savvy

Not a Data Scientist? You Can Still Be Data Savvy

One of the things I’ve found most surprising over the years is how little understanding most employees have of their company’s own data. Forget about having enough data scientists, most of the companies I’ve come across have shockingly few people who are capable of analyzing their data in the most basic ways. For instance, I recently spoke at length with a marketing manager at a major hotel group who confided that, “maybe two or three people in the company,” understood the business and the internal systems well enough to analyze the company’s raw (i.e. non-aggregated) booking and sales data...