SQL

Learn the Tools of the Trade for Asking Important Questions

Learn the Tools of the Trade for Asking Important Questions

I've boiled my thoughts down to two reasons why it's so important to master basic skills of working with raw data:

  1. A business that has lost the ability to analyze itself critically sacrifices an unknown amount of innovation that never takes place
  2. The ability to do this on your own, especially when coupled with ample domain expertise, can make you valuable very quickly

Not a Data Scientist? You Can Still Be Data Savvy

Not a Data Scientist? You Can Still Be Data Savvy

One of the things I’ve found most surprising over the years is how little understanding most employees have of their company’s own data. Forget about having enough data scientists, most of the companies I’ve come across have shockingly few people who are capable of analyzing their data in the most basic ways. For instance, I recently spoke at length with a marketing manager at a major hotel group who confided that, “maybe two or three people in the company,” understood the business and the internal systems well enough to analyze the company’s raw (i.e. non-aggregated) booking and sales data...